The moment I decided Crowdfunding my book, lots of questions were asked. That’s what happens sometimes when you start a new project and suddenly someone appears ask for explanation about why you are doing what you are doing; right?
That was the situation when Crowdfunding my book became an option for me. I was asked:
- Why should you Crowdfund your Book? and
- Why do you need so much money ($47,500) to publish a book?
I started writing my fourth published book last year; not just for Startup Founders, Product Developers, and Small Business Owners to turn ideas into reality, but also be able to create products and services that customers want to pay for. As a business coach and startup evangelist, I have been in the trenches with many entrepreneurs working together to start new businesses and multiply productivity and profit. What became apparent to me, particularly for startup entrepreneurs was that about 80% of all startups fail. I decided to figure out the number one reason why
Last year, I started writing my fourth published book; this time for Startup Founders, Product Developers, and Small Business Owners not just to help turn ideas into reality, but also create products and services that customers want, and will pay for. As a business coach and startup evangelist, I have been in the trenches with many entrepreneurs working together to multiply productivity and profit. What was very apparent particularly for startup entrepreneurs was the rate at which they failed. I decided to figure out the number one reason behind this alarming rate of failure. Thank God I figured it out anyway!
If you were like many entrepreneurs or corporate CEOs, you may have known that businesses do not always fail for lack of finance, poor leadership, location, or exorbitant pricing. While each of the factors has severe consequences on business, the number one business killer, which is responsible for the 80% of all startups failure, is lack of customer; and what is the number one reason for lack of customer? Not having the product or service that customers want!
Having found a big problem, I needed to also figure out how to eliminate it; so I started my second search for the solution. I gleaned through several thousands of data and spoke to tons of business owners to check out their worse challenges for building a sustainable business. I read everything I could find on the subject of building a successful business, not forgetting my very own experience with failure in 2012, when I lost my business. Six months into my search, a strong consistent pattern began to emerge. Hurrah… I was on my way to finding a solution! And I found it at last – The Entrepreneur.
Starting and running a successful startup is probably one of the highly misconceived practices that needs serious enlightenment. Many people have been taught the wrong way of starting a business. For example, the idea of starting a new business straight from business plan is deceitful. Business plans are not designed for starting new businesses. Another fallacy is to think that startups can be managed the same way as large companies. The problem here is that startups are not smaller versions of a large company. To manage them as such is tantamount to “killing a fly with sledge hammer.” The primary goal of a business plan is to execute strategies, and only large or fairly stable companies can execute strategies. Startups search for repeatable business models they can adopt.
Obviously, it becomes really important for me to address these complexities and be able to create a simple step-by-step formula to raise founder’s odds of success. I want to reach my goal of putting The Entrepreneur in the hands of one million ambitious startup founders across the globe. I want to support them with new concept and tools – The Lean Startup Culture, so they can start, manage, and grow a profitable sustainable. To reach this goal, I needed to raise a bit of finance hence Crowdfunding my book.
Why Crowdfunding my book with a $47,500 Goal
Originally, the goal for Crowdfunding my book was $27,500. That was a fair estimate but for some reasons the inevitable happened – typical of what you will learn more of in Chapter One of The Entrepreneur. The one word to explain it is typo and before I could spell Jack, someone had already backed my Campaign, and that’s it – you can no longer edit the goal. Gosh!
Support for Crowdfunding my book
As you can see, my goal for Crowdfunding my book is to be able to put The Entrepreneur in the hands of one million startup founders across the globe with your support. Particularly for the less privileged, who could not afford the investment in business coaching, The Entrepreneur provides a step-by-step guide, with lean startup concepts and tools to build a successful business. By supporting the campaign for Crowdfunding my book, you will be helping me to achieve this important goal.
Please share this post with your friends if you can.